Heineken 0.0
Featuring a new route and lineup of DJs, Heineken Route 0.0 has returned to transport consumers on a branded streetcar bar to some of Toronto’s top nightlife spots with live music and complimentary Heineken 0.0
While non-alcoholic options are becoming increasingly popular, the perception that a memorable night out should involve alcohol remains. Assumptions about why someone might choose a non-alcoholic beverage still prevent people from making that choice. Throughout the month of January, Heineken 0.0 has transformed an ordinary streetcar ride in Toronto into an extraordinary event. From live DJ performances to complimentary Heineken 0.0 and drop-offs at some of Toronto’s nightlife hotspots, Heineken Route 0.0 is offering a new route to a night out—no explanations required.
“We know that choosing a non-alcoholic beverage often invites questions or assumptions about why you made that choice. But whether you’re taking a break, trying something new, or simply enjoying the moment, the reason doesn’t matter.” – Jose Casillas, Marketing Director at Heineken Canada
Route 0.0 is running for a final Saturday this weekend on January 25th. Partygoers can board for free at the intersection of Richmond & Spadina, with drop-off stops at Queen & John, Queen & Dovercourt, and King & Portland. The event will run from 7:30 to 11:30 p.m., featuring live music from DJ SEB C. For more information about Heineken Route 0.0, including route details and updates, follow @heinekenca on Instagram.