Jeep grilles are now scan-able codes you can use to car-shop. “Jeep Code” uses Snapchat and machine learning to identify models and educate users on specs, pricing, and local availability.
Challenge:
The Jeep brand wasn’t connecting with younger car buyers and with car ownership increasing steadily amongst younger generations, we needed to create a breakthrough way to connect with this new group of buyers.
Insight:
Scannable technology has become prominent in our touchless society as a way to connect people and information using their own devices.
Solution:
Turn the most recognizable grille in the world into a scannable barcode via Snapchat.
Jeep Code is a first-of-its-kind, AI technology that leverages machine learning to analyze and identify different grille types and nameplates using a database of thousands of automotive images. The result is a seamless journey from social media to ownership through our physical product – all without the pressures of the dealership, just how our target prefers it.
